Customer: Cantine del Notaio – Basilicata, Aglianico del Vulture
Timing: from 2008
Management and development of export sales network, introduction into new export markets.
- Development of sales and marketing strategy;
- Rearrangement of some export markets;
- Definition of promotions according to the requirements of single markets and to strategies of the single importers;
- Sales support for importers through regular market visits and participation at promotion events organized by them;
- Organization of Wine & Dine and tastings as brand promotion to support importers;
- Regular review of sales targets;
- Development of new markets focused on brand building;
- Organization of visits to the winery of the main importers and operators
Consolidation and management of the sales network, with development of new markets and sales increase.
Case History - Testimonials8 Jan 2013