Ridolfi – Montalcino

Ridolfi – Montalcino

Customer: Ridolfi – Montalcino

Timing:  2011-2014

Target:
Development of marketing strategy and corporate image. Organization of the sales network in order to achieve a product positioning in the medium to high range.

 Activities:
- Creation of the new corporate identity, identification of an appropriate pricing policy and of a sales and marketing strategy;
- Identification of business partners in the main markets, with a focus on North American ones;
- Participation at events, fairs and promotional tastings in Italy and abroad;
- Support in media relations management, in relations with wine guides and international wine competitions.

Results:
Positioning of Ridolfi wines in some key international markets (Canada, Japan, Germany) in collaboration with new business partners selected by us. In particular, a national importer in USA was acquired and together we developed the strategic plan of distribution and the brand promotion in the United States.

 

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