Tenute Orestiadi – Sicily

Case History – Testimonials

Tenute Orestiadi – Sicily

Tenute Orestiadi – Sicily

Customer: Tenute Orestiadi – Sicily

Timing: since 2010

Target:
Construction, organization and development of export markets.

Activities:
- Development of sales and marketing strategy;
- Construction and organization of the main export markets;
- Definition of promotions according to the requirements of single markets, to the pricing strategies and to introduction  target;
- Sales support for new importers through regular market visits;
- Participation at promotion events organized by new importers;
- Regular review of sales targets;
- Organization of visits to the winey of the main importers and operators.

Results:
Construction of the main European markets, significant turnover increase year after year, introduction in the main retail chains.

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Cottini Spa – Valpolicella

Cottini Spa – Valpolicella

Customer: Cottini Spa – Veneto Valpolicella

Timing: from 2008

Target:
Management and development of domestic and export sales network, acquisition of new markets

Activities:
-creation, organization and management of agents network in the domestic market;
-identification and development of new markets;
- definition of promotions according to the requirements of single markets and to the strategies of single importers;
-reorganization of some problematic export markets;
- sales support for importers through regular market visits and participation at promotion events organized by them;
-regular review of sales targets;
- organization of visits to the winey of the main importers and operators;

Results:
Development and consolidation of the main North- European and North- American markets.
Reorganization of some export markets with a significant turnover increase.

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Ridolfi – Montalcino

Ridolfi – Montalcino

Customer: Ridolfi – Montalcino

Timing:  2011-2014

Target:
Development of marketing strategy and corporate image. Organization of the sales network in order to achieve a product positioning in the medium to high range.

 Activities:
- Creation of the new corporate identity, identification of an appropriate pricing policy and of a sales and marketing strategy;
- Identification of business partners in the main markets, with a focus on North American ones;
- Participation at events, fairs and promotional tastings in Italy and abroad;
- Support in media relations management, in relations with wine guides and international wine competitions.

Results:
Positioning of Ridolfi wines in some key international markets (Canada, Japan, Germany) in collaboration with new business partners selected by us. In particular, a national importer in USA was acquired and together we developed the strategic plan of distribution and the brand promotion in the United States.

 

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Testimonial Serbia – Finovino

Testimonial Serbia – Finovino

“We are working with A.C. MARKETING&TRADE for years and our best selling wine is the one proposed by them – thanks again!”

Finovino 3

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Il Mosnel – Franciacorta

Il Mosnel – Franciacorta

ComingSoon

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Cantine del Notaio – Aglianico del Vulture

Cantine del Notaio – Aglianico del Vulture

Customer: Cantine del Notaio – Basilicata, Aglianico del Vulture

Timing: from 2008

Target:
Management and development of export sales network, introduction into new export markets.

Activities:
- Development of sales and marketing strategy;
- Rearrangement of some export markets;
- Definition of promotions according to the requirements of single markets and to strategies of the single importers;
- Sales support for importers through regular market visits and participation at promotion events organized by them;
- Organization of Wine & Dine and tastings as brand promotion to support importers;
- Regular review of sales targets;
- Development of new markets focused on brand building;
- Organization of visits to the winery of the main importers and operators

Results:
Consolidation and management of the sales network, with development of new markets and sales increase.

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Jermann – Friuli Venezia Giulia

Jermann – Friuli Venezia Giulia

Customer: Jermann – Friuli Venezia Giulia

Timing: 2005-2009

Target:
Rearrangement of domestic and export sales network, development of new export markets.

Activities:
- Definition of sales and marketing strategy;
- Management, support and development of domestic and export sales network;
- Identification and development of new markets;
- Regular review of sales targets;
- Brand consolidation and promotion in export markets through participation at events and tastings;
- Brand consolidation and promotion in domestic market through participation at events and tastings;
- Organization of visits to the winey of the main importers and operators;
- Organization of annual meetings with the domestic agents network.

Results:
Brand consolidation and development of new markets obtaining a significant turnover increase.

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