Client: Antonella Corda

Timing: since 2016

Objective: start-up Winery: building and development of Antonella Corda brand and wines.

Activities:

• creation of a business plan and financial planning support;
• definition and development of the brand;
• development of a coordinated image and restyling of the packaging with the support of a specialised agency;
• definition of the wines’ quality and oenologic profile with the support of a professional oenologist;
• formulation of the pricing, commercial and marketing strategy;
• creation of a sales network for Sardinia, Italy and the main foreign markets;
• corporate strategy and communication plan development, consolidation of relationships with the media with the support of a communication agency;
• participation in institutional events, fairs and promotional tastings in Italy and abroad;
• support in the coordination of the relationships with wine guides and national and international wine competitions.