Client: Domenico Clerico
Timing: 2014-2017
Objective: reorganisation and development of Noth-European markets.
Activities:
- analysis of the presence in North-European markets and of the existing commercial relationships;
- definition of a commercial strategy to consolidate the brand;
- reorganisation of the existing sales network and development of new markets;
- definition of a uniform online pricing strategy;
- organisation of winemaker dinners and ad hoc tastings;
- participation in events and tastings in support of commercial partners.