Client: Col Vetoraz

Timing: 2006-2008

Objective: reorganisation of the domestic sales force and development of the main foreign markets.

Activities:

  • definition of commercial strategy to build the brand and create a winning brand positioning;
  • reorganisation, coordination and support to the national sales newtork;
  • consolidation and coordination in the main foreign markets of existing commercial relationships and development of new markets;
  • development of commercial strategies for each market;
  • support to the partners’ sales through regular market visits.

Wine Marketing