Client: Col Vetoraz
Timing: 2006-2008
Objective: reorganisation of the domestic sales force and development of the main foreign markets.
Activities:
- definition of commercial strategy to build the brand and create a winning brand positioning;
- reorganisation, coordination and support to the national sales newtork;
- consolidation and coordination in the main foreign markets of existing commercial relationships and development of new markets;
- development of commercial strategies for each market;
- support to the partners’ sales through regular market visits.