Client: Jermann

Timing: 2005-2009

Objective: relaunch and consolidation of the brand. Reorganisation of both national and international sales force and development of new foreign markets.

Activities:

  • definition of a commercial and marketing strategy to build the brand and create a winning brand positioning;
  • reorganisation, coordination, support and development of both national and international sales network;
  • consolidation and promotion of the brand both in national and international markets through the participation in events and tastings, the organisation of winery visits for the main international members of the trade and winemaker dinners with national and foreign partners;
  • selection and development of new foreign markets.

Wine Marketing