Client: Manincor

Timing: 2006-2008

Objective: reorganisation and development of the sales network, both in Italy and in the main foreign markets.

Activities:

• definition of a commercial strategy to build the brand and create a winning brand positioning;
• reorganisation, coordination and support to domestic sales network;
• consolidation and coordination in the main export markets of the existing commercial relationships and development of new markets;
• development of commercial strategies for each market;
• support to partners’ sales through regular market visits;
• participation in the winery’s conversion to organic and biodynamic philosophy.