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Today is the first of 3 full immersion sessions of a workshops on the theme “Wine Marketing” for a selected group of wineries of the Consortium Tutela Vini Breganze DOC. It was organized in collaboration with Studio Cru and it will examine every aspect of the marketing mix: from strategy to communication, from social to markets. This last aspect will be explored by Andrea Carpi who, thanks to his twenty-year experience, will be able to explain the strategy of approaching the heterogeneous world of the main wine markets.