We match Italian fine wines
with wine importers

We build wine brands

in Italy and all around the world.

Discover our services

We are international commercial intermediaries with a specific focus on developing brands in wine sector. Our team specializes in creating winning business relationships between wineries, importers and distributors.

FOR WINERIES

We select the right business partners for the distribution of wine, in Italy and all around the world.

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FOR ITALIAN AND EXPORT PARTNERS

We provide support to distributors, wholesalers and importers to enable winning business relationships.

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We work with

For more than 15 years, we have worked to increase the value of dozens of Italian wineries. 

Who comes to us:

RELEVANT BRANDS

producing up to 500,000 bottles which already hold a market position but intend to reorganize their strategy and develop their position to increase sales

WINE START-UPS

that want to build their brands with the right market position adapted to their potential

Customer: Muri Gries

Timing: from 2019

Mission: Building, organization, management and development of some export markets.

Activities:

  • consolidation and management of the existing business relationships and development of new markets
  • definition of commercial strategies in each single market
  • support to sales of business partners through regular market visits
  • coordination and organization of participation in promotional events organized by importers
  • periodic verification of sales goals
  • organization of winery visits with main export professionals (incoming).

Customer: Colle Duga – Friuli Venezia Giulia 

Timing: from 2022

Mission: Construction and development of export markets with the aim of brand building and brand positioning.

Activities:

  • identification and development of the main export markets according to the priorities defined
  • definition of the commercial strategies in each single market
  • brand promotion in the international markets through the participation to events and tastings, the organization of winery visits, winemaker dinner with international partners
  • support to sales of business partners through regular market visits

Customer: Matteo Braidot

Timing: from 2013

Mission: Construction, reorganization, management and development of export markets aiming at brand building and re-positioning.

Activities:

  • support to packaging restyling
  • analysis and redefinition of price policy aiming at brand repositioning
  • analysis of the existing sales network and reorganization
  • consolidation and management of the existing business relationships and development of new markets
  • definition of commercial strategies in each single market
  • support to sales of business partners through regular market visits
  • participation in promotional events organized by importers
  • organization of winery visits with main export professionals (incoming).

Customer: Cottini

Timing: from 2008

Mission: Development and management of the sales network.

Activities: in the first 4 years of collaboration:

  • construction and organization of the national and main export markets
  • definition of the commercial strategy
  • management of the communication strategy with the support of an agency

afterwards:

  • consolidation and management of the existing business relationships and development of new markets
  • reorganization, management and development of the Canadian market
  • support to the planning and organization of OCM activities
  • definition of promotions according to the needs of each single market and the strategies of each single importer
  • support to importers’ sales through market visits and participation in promotional events organized by importers selves
  • brand building activities with the support of a communication agency
  • organization of winery visits with main export professionals and opinion leader (incoming).

Customer: Mosnel

Timing: from 2007

Mission: until 2012 creation and development of the network of Italian agents. Afterward management and development of the main export markets.

Activities:

Until 2012:

  • definition of the commercial, marketing and pricing strategy aiming at brand building and appropriate positioning
  • construction, organization and management of the national network of sales agents
  • consolidation and promotion of the brand in both national and international markets through participation in events and tastings, the organization of winery visits, winemaker dinner in collaboration with national and international partners, organization of meeting with sales agents

Afterward focus on main export markets:

  •  consolidation and management of the existing business relationships and development of new markets
  • definition of commercial strategies in each single market
  • support to sales of business partners through regular market visits
  • participation in promotional events organized by importers
  • organization of winery visits with main export professionals (incoming).

Customer: Sincette

Timing: from 2020

Mission: Brand positioning in the premium range and organization of the sales network.

Activities:

  • coordination and support to professionals specialized in resetting the corporate identity as well as new brand, production and communication strategies
  • development of marketing and commercial strategies
  • reorganization, management and development of the existing domestic and international sales network
  • identification and development of potential business relationships with agents, distributors and importers in Italy and abroad
  • organization of the participation at fairs, workshops and PR events in Italy and in the main export markets
  • organization of winery visits with main export professionals (incoming).

  • Customer: Prinsi – Piedmont

    Timing: from 2022

    Mission:
    Construction, management and development of export markets aiming at brand building and brand positioning.

    Activities:

    ● development of marketing and commercial strategies

    ● construction, consolidation and management of export markets

    ● support to sales of business partners through regular market visits

    ● participation in promotional events organized by the business partners

    ● periodic verification of sales goals

    ● organization of winery visits with main export professionals (incoming).

    ming).

Customer: Tenuta L’illuminata – Piedmont

Timing: from 2022

Mission:
Construction, management and development of export markets aiming at brand building e brand positioning.

Activities:

● development of marketing and commercial strategies

● construction, consolidation and management of export markets

● support to sales of business partners through regular market visits

● participation in promotional events organized by the business partners

● periodic verification of sales goals

● support to the planning and organization of OCM activities

● organization of winery visits with main export professionals (incoming).

Customer: Monte delle Vigne

Timing: from 2019

Mission: Construction, organization, management and development of export markets.

Activities:

  • consolidation and management of the existing business relationships and development of new markets
  • definition of commercial strategies in each single market
  • support to sales of business partners through regular market visits
  • coordination and organization of participation in promotional events organized by importers
  • periodic verification of sales goals
  • organization of winery visits with main export professionals (incoming).

Customer: Donna Olimpia – Tuscany

Timing: from 2022

Mission:
Reorganization, management and development of export markets aiming at brand building and brand positioning.

Activities:
● development of marketing and commercial strategies

● reorganization, consolidation and management of the existing business relationships and development of new export markets

● support to sales of business partners through regular market visits

● participation in promotional events organized by the business partners

  • periodic verification of sales goals

  • support to the planning and organization of OCM activities

  • organization of winery visits with main export professionals (incoming).

Customer: Antonella Corda

Timing: from 2016

Mission: Start up winery – construction and development of Antonella Corda’s brand and wines.

Activities:

  • definition of a business plan and support in the management of financing plans
  • brand identification and development
  • creation of the corporate identity and packaging with the support of a specialized agency
  • definition of the enological and qualitative profile as well as type of wines with the support of a consultant enologist
  • identification of marketing, commercial and pricing strategy
  • creation of regional, domestic and export sales network
  • definition of a communication strategy and plan as well as management of the relationships with media with the support of a communication agency
  • participation in institutional events, fairs and promotional tastings in Italy and abroad
  • support in the management of relationships with national and international guides and wine competitions

We also worked with

Customer: Cantine del Notaio

Timing: from 2008

Mission: Management of existing export partners and development of new European markets.

Activities:

  • reorganization of some European markets aiming at brand building and to an appropriate positioning
  • support to importers’ sales through market visits and participation in promotional events organized by importers selves
  • organization of Wine & Dine and tastings for the promotion of the brand in support of importers
  • development of new export markets focusing on brand building

Customer: Tenute Orestiadi

Timing: 2010-2022

Mission: Construction, organization, management and development of European export markets.

Activities:

in the first 4 years of collaboration:

  • construction and organization of the main European export markets
  • support in the definition of product lines

afterward:

  • consolidation and management of the existing business relationships and development of new markets
  • definition of commercial strategies in each single market
  • support to sales of business partners through regular market visits
  • participation in promotional events organized by importers
  • periodic verification of sales goals
  • organization of winery visits with main export professionals (incoming).

Customer: Col Vetoraz

Timing: 2006-2008

Mission: Reorganization and development of the Italian sales network and of the main export markets.

Activities:

  • definition of a commercial strategy aiming at brand building and repositioning
  • reorganization, management and support to the national network of sales agents
  • consolidation and management of the existing business relationships in the main export markets and development of new markets
  • definition of commercial strategies in each single market
  • support to sales of business partners through regular market visits

Customer: Domenico Clerico

Timing: 2014-2017

Mission: Reorganization and development of the northern European markets.

Activities:

  • analysis of the situation in the northern European markets and of the existing business relationships
  • identification of a commercial strategy aiming to the consolidation of the brand
  • reorganization of the existing sales network and development of new markets
  • definition of a consistent online price policy
  • organization of winemaker dinner and ad hoc tasting
  • participation in events and tastings organized by business partners

Customer: Jermann

Timing: 2005-2009

Mission: Relaunch and consolidation of the brand. Reorganization of the domestic and international sales network and development of new export markets.

Activities:

  • definition of a marketing and commercial strategy aiming at brand building and to an appropriate positioning
  • reorganization, management, support and development of the sales network
  • consolidation and promotion of the brand in both national and international markets through participation in events and tastings, the organization of winery visits for the main international professionals and of winemaker dinner in collaboration with national and international partners
  • identification and development of new export markets

Customer: Laimburg

Timing: 2009-2012

Mission: Management and development of the national sales network as well as of the main export markets aiming at brand building and to an appropriate positioning.

Activities:

  • reorganization, management, support of the national sales network
  • management and development of the main export markets
  • definition of commercial strategies in each single market
  • support to sales of business partners through regular market visits
  • participation in promotional events in Italy and abroad

Customer: Manincor

Timing: 2006-2008

Mission: Reorganization and development of the national sales network as well as of the main export markets.

Activities:

  • definition of a commercial strategy aiming at brand building and to an appropriate positioning
  • reorganization, management, support of the national sales network
  • consolidation and management of the existing business relationships in the main export markets and development of new markets
  • definition of commercial strategies in each single market
  • support to sales of business partners through regular market visits
  • involvement in the winery’s conversion to the organic-biodynamic philosophy

Customer: Ridolfi

Timing: 2011-2014

Mission: Re-positioning of the brand in the premium range and organization of sales network

Activities:

  • creation of the new corporate identity and restyling of the packaging with the support of a graphic design agency
  • development of a new qualitative profile with the support of a consultant enologist
  • identification of price policy as well as marketing and commercial strategy
  • identification of business partners in both national and main export markets
  • creation of regional, domestic and export sales network
  • participation in institutional events, fairs and promotional tastings in Italy and abroad
  • support in the management of relationships with national and international guides and wine competitions

Customer: St. Pauls

Timing: 2008-2014

Mission: Management and development of the national sales network. Sales support and development of the main export markets.

Activities:

  • support to the General Manager in the reorganization, management and support to the national network of sales agents
  • identification and development of export markets
  • support to sales of business partners through regular market visits and participation to promotional events organized by importers

About us

A team of experts at your service

ABOUT US

Our mission

Our goal is to build a brand to improve sales through:
• the definition of a proper commercial, marketing and communication strategy;
• the creation of business relationships with major importers and distributors

Tell us about your project

Together we will discover how to develop it.
Wine is our passion. We love challenges and no language barrier will stop us.

CONTACT US

Via Le Canevare, 30 int. 16/B – Treviso
Via Maso della Pieve, 79 – Bolzano
P.IVA – C.F. IT02522250212
tel +39 0422 230559 | +39 0471 250012
fax +39 0422 298088
info@acmarketingtrade.com
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