Client: Ridolfi

Timing: 2011-2014

Objective: repositioning of the brand as a premium brand and organisation of the sales force.

Activities:

• development of a coordinated image and restyling of the packaging with the support of a graphic agency;
• development of a new quality wine profile with the support of a professional oenologist;
• formulation of the pricing policy, the commercial planning and the marketing strategy;
• selection of commercial partners, both in the national and in the main foreign markets;
• participation in institutional events, fairs and promotional tastings in Italy and abroad;
• support in the coordination of the relationships with the press, the wine guides and the international wine competitions.